Future-tech story · Platform foundation
Generative-AI discovery — try-before-you-buy and a conversational assistant — plus product personalisation and premium imagery.
Foundation surface
| Feature | What it does | Enablement |
|---|---|---|
| Virtual try-on (AR) | Try makeup/products live via camera | Integration(Revieve) |
| AI shopping assistant | Conversational, multimodal product discovery | Integration— Live — select brands |
| Product personalisation | Custom text/engraving with input whitelisting | Toggle |
| Premium gallery options | Masonry layout, accessible zoom, 2× PDP imagery | Toggle |
| Segment personalisation & recs | Content/recommendations by customer segment | Configured*(confirm scope with PM)* |
Virtual try-on (AR)
Try makeup/products live via camera
AI shopping assistant
Conversational, multimodal product discovery
Live — select brandsProduct personalisation
Custom text/engraving with input whitelisting
Premium gallery options
Masonry layout, accessible zoom, 2× PDP imagery
Segment personalisation & recs
Content/recommendations by customer segment