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Discovery & Personalisation

Virtual try-on (AR)

Try makeup/products live via camera

Integration(Revieve)

In one sentence

What it is

Virtual try-on lets a shopper see a product on themselves live through their phone camera, so the question that stops most beauty purchases — 'will this suit me?' — is answered before they buy.

How it works

What it does

Delivered through an AR integration, try-on opens the camera from the product page and renders the product on the shopper in real time — makeup shades applied to the face, adjustable and switchable without leaving the experience. Shoppers can compare shades side by side and add the one they choose straight to the basket. The experience runs in the browser with no app download, and which products and ranges are try-on enabled is controlled by the brand.

The problem it solves

Why it matters

For the brand

Colour cosmetics online carry two structural costs: shoppers who won't risk buying the wrong shade, and shoppers who buy several to be sure and return most of them. Both are expensive, and neither is fixed by better photography — swatches on a model with different skin never resolve the question.

For their customers

In store they'd test it in thirty seconds. Online they're guessing from a swatch, and the risk of an unflattering shade that can't be returned once opened means many simply don't buy.

For shoppers

How it benefits shoppers

  • See the shade on their own face, in their own light, before committing.
  • Compare several shades in seconds instead of ordering three and returning two.
  • No app to install — it runs in the browser from the product page.
  • Buy with the confidence of having tried it, which is what the store experience actually provided.

For the brand

How it benefits the brand

  • Removes the shade-uncertainty barrier to purchase

    PDP conversion rate on enabled products

  • Fewer multi-shade 'try before deciding' orders

    Return rate, cost of returns

  • Longer, more engaged product page sessions

    Time on PDP, engagement rate

  • Try-on interaction is a strong signal of intent

    Add-to-basket rate post try-on

  • Differentiates the brand experience from marketplace listings

    Direct-channel share

In practice

What it looks like

  1. 1

    A shopper on a lipstick product page taps 'try it on'.

  2. 2

    They grant camera access and the shade appears on their lips, tracking as they move.

  3. 3

    They swipe through four adjacent shades and settle on the second.

  4. 4

    They add that exact shade to the basket from within the try-on view.

Where it lands hardest

Strong use cases by industry vertical

  • Health, wellness & nutrition

    Not applicable to supplements. The relevant adjacency is skin analysis for wellness-positioned skincare rather than try-on itself.

  • Beauty & personal care

    The reason this feature exists. Colour cosmetics — lips, eyes, complexion — and hair colour are where try-on moves both conversion and returns materially.

  • Food, drink & FMCG

    No fit. Don't include it in an FMCG pitch.

  • Pet care

    No meaningful fit today; any relevance is a novelty rather than a commercial mechanic.

  • Fashion & apparel

    Adjacent rather than core. Accessories such as eyewear are a genuine fit; garment fit is a different and much harder problem this doesn't solve.

  • Luxury & premium lifestyle

    Strong for prestige beauty and eyewear, where the in-store consultation is part of the brand promise and the online gap is most conspicuous.

Common questions & objections

What clients usually ask

Why the platform version wins

The try-on is integrated into the platform's own product page and basket, so the shade a shopper selects in AR is the variant that goes into the basket. Standalone try-on tools typically hand the shopper back to a product page and rely on them re-picking the right shade.