Experience & Engagement
Review carousel above the footer
In one sentence
A Trustpilot review carousel, typically placed above the footer, surfaces genuine third-party customer reviews on every page, giving shoppers independent proof that other people trust the brand.
How it works
The widget pulls the brand's live Trustpilot reviews and displays them as a scrolling carousel, commonly positioned above the footer so it appears consistently across the site. Because it's a direct integration with Trustpilot, the content is genuine and current — it reflects the brand's actual review score and recent feedback rather than curated quotes chosen by the brand. Set-up requires an active Trustpilot account and the integration being connected; from there, reviews refresh automatically as new ones come in, with no ongoing manual content work required from the brand.
The problem it solves
For the brand
Brand-written testimonials are increasingly discounted by shoppers who assume they're cherry-picked; without an independent, verifiable review source displayed prominently, a brand's own claims about quality carry less persuasive weight.
For their customers
Shoppers unfamiliar with a brand actively look for independent verification — often leaving the site to check Trustpilot or similar separately — before deciding whether to trust it with their money.
For shoppers
For the brand
Adds independently-verified credibility to every page site-wide
Conversion rate uplift from trust signal exposure
Keeps shoppers on-site rather than leaving to check reviews externally
Session retention / exit rate to review sites
No manual content maintenance — reviews refresh automatically
Content maintenance overhead
Surfaces the brand's genuine reputation rather than a manufactured one
Perceived brand trust
In practice
A brand connects its existing Trustpilot account to the platform via the integration.
The review carousel is placed above the footer, appearing on pages across the site.
A shopper scrolling a product page sees a recent five-star review scroll past before reaching the footer.
As new reviews come into Trustpilot, the carousel updates automatically with no further work from the brand.
Where it lands hardest
Health & nutrition
Particularly valuable given shopper scepticism toward health claims — independent proof carries more weight than brand messaging in this category.
Beauty & personal care
Strong fit — real results and reviews are heavily weighted in purchase decisions across skincare and cosmetics.
Food, drink & FMCG
Useful, though lower purchase risk in the category can mean reviews carry somewhat less decisive weight than in higher-consideration categories.
Pet care
Effective — owners actively seek reassurance from other owners' experiences before trying a new product for their pet.
Fashion & apparel
Useful for overall brand trust, though fit and sizing concerns are typically better addressed by product-level reviews than a general carousel.
Luxury & premium
Handle carefully — a generic review carousel can feel at odds with a luxury tone; sparing, well-curated placement works better than a busy scrolling widget.
Common questions & objections
Why the platform version wins
Because it's a direct Trustpilot integration rather than a manually updated quotes widget, what's shown is always the brand's real, current review standing — not a static screenshot that ages badly.