Loyalty & Relationships
Google, Apple, Facebook and more
In one sentence
Sign in with Google, Apple, Facebook and more, so customers can create an account in one tap instead of filling in a form and inventing another password.
How it works
On the registration and login screens, customers can choose to continue with an existing Google, Apple or Facebook identity instead of typing an email and password. The provider handles authentication and hands back a verified identity, which the platform links to a normal customer account — so a social sign-on customer gets the same account, loyalty membership and order history as anyone who registered manually. Each provider is its own integration, configured per brand, so a brand can offer the providers most relevant to its customer base rather than all of them by default.
The problem it solves
For the brand
Every field on a registration form is a chance for a shopper to give up, and 'invent yet another password' is one of the biggest drop-off points in ecommerce. Every abandoned registration is a customer who might have converted with one fewer decision to make.
For their customers
They're tired of creating and remembering passwords for every retailer they buy from once. A form that takes thirty seconds feels like a toll before they're even allowed to check out.
For shoppers
For the brand
Lower friction at registration lifts account creation and checkout completion
Registration conversion rate, checkout completion rate
Verified identity from the provider reduces fake or low-quality accounts
Account quality, fraud signal
Brands choose which providers matter for their audience
Provider mix relevance
Faster account creation captures more first-time buyers as identified customers
First-party identification rate
In practice
A first-time shopper reaches checkout and sees 'Continue with Google' alongside the email registration option.
They tap it, approve the request, and are registered and logged in within seconds.
The platform creates a standard customer account linked to that identity.
On their next visit, from any device signed into the same Google account, they're recognised instantly.
Where it lands hardest
Health & nutrition
Useful anywhere impulse and repeat purchase both matter — removing friction at first purchase increases the chance of a second.
Beauty & personal care
High-volume, often mobile-first shopping benefits strongly from one-tap sign-in at the point of checkout.
Food, drink & FMCG
Good fit for lower-consideration, higher-frequency purchases where every extra step risks losing the order.
Pet care
Reduces friction for first-time buyers who arrive from a specific product search rather than intending to browse.
Fashion & apparel
Works well, particularly on mobile traffic from social and influencer links where fast checkout matters most.
Luxury & premium
Honest note: some luxury brands prefer a more considered, branded registration moment rather than outsourcing it visually to a third-party button — test rather than assume.
Common questions & objections
Why the platform version wins
Because social sign-on links straight into the same account model as standard registration, there's no second-class 'social customer' record to reconcile — loyalty points, order history and subscriptions behave identically whichever way someone signed up.