Discovery & Personalisation
Recently-viewed carousel
In one sentence
A recently-viewed carousel keeps track of the products a shopper has looked at, so returning to something they were considering earlier takes one click instead of a repeated search.
How it works
As a shopper browses, the products they view are quietly tracked and surfaced back to them in a carousel — typically on the homepage, category pages or basket — so picking up a browsing session where they left off doesn't require remembering a product name or re-navigating the category tree. It works across a session and, depending on configuration, can persist across return visits for a logged-in or recognised shopper. The brand controls where the carousel appears and how many items it shows; no manual curation is needed since it's entirely behaviour-driven per shopper.
The problem it solves
For the brand
Shoppers frequently browse, get distracted, and don't return the same day — without a way to surface what they were looking at, that browsing effort and near-purchase intent is simply lost the next time they visit.
For their customers
Trying to remember and relocate a product seen a few days ago, especially in a large catalogue, is genuinely frustrating and often ends in giving up rather than repeating the search from scratch.
For shoppers
For the brand
Recovers browsing sessions that would otherwise end without a purchase
Return-visit conversion rate
Reduces reliance on the shopper's memory or navigation skill to re-find products
Repeat-session engagement
Requires no manual curation — fully behaviour-driven
Merchandising effort
Supports abandonment recovery alongside other retention mechanics
Cart and browse abandonment recovery
In practice
A shopper views three products across a browsing session but leaves without buying.
They return to the site two days later and land on the homepage.
A recently-viewed carousel shows the three products they looked at previously.
They click straight back into the one they preferred and complete the purchase.
Where it lands hardest
Health & nutrition
Useful for considered purchases like a first supplement stack, where shoppers often compare options across multiple visits.
Beauty & personal care
Strong fit — shoppers frequently browse several shades or products before deciding, making this a natural recall aid.
Food, drink & FMCG
Lower impact for habitual low-consideration purchases, more useful for less frequent or higher-value FMCG items.
Pet care
Moderate fit — useful when comparing food or equipment options across a session, less so for routine reorders.
Fashion & apparel
Strong fit — fashion shopping is heavily browse-and-compare, making recall of viewed items genuinely valuable.
Luxury & premium
Strong fit — considered luxury purchases often span multiple browsing sessions before a decision is made.
Common questions & objections
Why the platform version wins
Because it's built on the same session and catalogue data as the rest of the platform, recently viewed doesn't need a separate tracking script or third-party pixel to function.