Loyalty & Relationships
Multi-channel campaigns
Email, SMS, push and social
In one sentence
What it is
Reach customers with coordinated email, SMS, push and social campaigns from integrated marketing platforms, rather than juggling disconnected tools per channel.
How it works
What it does
The platform integrates with marketing automation and messaging providers to send campaigns across email, SMS, and push, all driven from the same underlying customer and order data. A brand's marketing team builds and sends campaigns with the connection to customer data, purchase history and consent preferences already in place, rather than needing custom data exports or integrations built from scratch.
The problem it solves
Why it matters
For the brand
Customers don't sit on one channel — some respond to email, others to SMS or push — but running each channel through a disconnected tool means fragmented customer views, inconsistent messaging, and marketing teams stitching data together manually.
For their customers
They expect a coherent experience: a promotion mentioned by SMS shouldn't be contradicted by an unrelated email, and being contacted on a channel they've explicitly opted out of erodes trust fast.
For shoppers
How it benefits shoppers
- Consistent messaging across channels, rather than contradictory or repetitive campaigns.
- Contacted on the channels they've actually opted into, respecting stated preferences.
- Relevant campaigns informed by real purchase and browsing behaviour, not generic blasts.
- A more coherent brand relationship across email, SMS, push and social.
For the brand
How it benefits the brand
Coordinated cross-channel campaigns improve reach without duplicating effort
Campaign reach, channel efficiency
Connected customer and order data removes manual export/import work for marketing teams
Marketing operations time saved
Consent and preference data is respected consistently across every channel used
Compliance, unsubscribe rate
In practice
What it looks like
- 1
A brand launches a new product and plans a campaign across email, SMS and push.
- 2
The marketing team builds the campaign in Personify, using customer and consent data from the platform.
- 3
Messages go out across channels consistently, respecting each customer's stated preferences.
- 4
Engagement and conversion data flows back to inform the next campaign.
Where it lands hardest
Strong use cases by industry vertical
Health & nutrition
High-frequency purchasing rewards coordinated campaigns that keep replenishment top of mind across channels.
Beauty & personal care
Strong fit — beauty marketing calendars are dense and benefit from consistent, multi-channel coordination.
Food, drink & FMCG
Works well for promotional and seasonal campaigns that need broad, fast reach across channels.
Pet care
Applicable, particularly for coordinating replenishment reminders alongside broader campaign activity.
Fashion & apparel
Social channel integration is especially relevant here given how much fashion discovery happens on social platforms.
Luxury & premium
Coordination matters to avoid over-contacting; channel mix should lean toward more considered, lower-frequency touches.
Common questions & objections
What clients usually ask
Why the platform version wins
Because campaigns are integrated against the same customer, order and consent data as the rest of the platform, marketing teams work from one accurate picture of the customer rather than reconciling exports across disconnected point tools.