Checkout & Payments
Prompt to claim a qualifying free gift
In one sentence
Free gift reminder prompts a shopper when they qualify for a free gift they haven't yet claimed, so a promotion the brand is already funding doesn't go unclaimed simply because the shopper didn't notice it.
How it works
When a basket meets the conditions for a configured free-gift offer — a spend threshold, a qualifying product, or a promotional period — the shopper sees a clear prompt to add the gift, rather than the gift being silently available or silently missed. The reminder appears in the basket or at checkout and disappears once claimed or once the shopper falls below the threshold. The brand configures which offers trigger a reminder, the qualifying conditions, and the gift itself through the same offers tooling used for other promotion types.
The problem it solves
For the brand
A free-gift promotion is a real cost the moment it's configured, whether or not shoppers claim it — but if it's easy to miss, the brand pays for the promotion's design and inventory allocation without getting the conversion and average-order-value lift it was meant to drive.
For their customers
Finding out after checkout that they qualified for a free gift they never received is a source of genuine frustration, and it happens more often than brands expect when the offer isn't actively surfaced.
For shoppers
For the brand
Converts promotional spend into actual redemption rather than silent non-claims
Free-gift redemption rate
Reinforces the spend threshold that drives the promotion's intended basket lift
Average order value against the threshold
Reduces post-purchase complaints about missed offers
Customer service contacts per promotion
Reuses the existing offers configuration, so no bespoke build is needed per campaign
Time to launch a gift-with-purchase promotion
In practice
A shopper's basket crosses the spend threshold for a seasonal free-gift promotion.
A reminder appears in the basket showing the gift and inviting them to claim it.
They tap to add it, and it appears as a zero-cost line in the basket.
If they later remove an item and drop below the threshold, the gift is removed and the reminder explains why.
Where it lands hardest
Health & nutrition
Common mechanic for sample-with-purchase promotions on new product launches.
Beauty & personal care
One of the category's defining promotional mechanics — gift-with-purchase is core to how beauty brands drive trial and basket size.
Food, drink & FMCG
Useful for sample-with-purchase on new product lines, less central than in beauty but a familiar mechanic.
Pet care
Works well for sample treat or toy gifts on qualifying spend, a natural extension of bulk food purchasing.
Fashion & apparel
Common around seasonal campaigns (a free accessory above a spend threshold), particularly during peak trading.
Luxury & premium
Frequently used but needs care in framing — the gift should feel like a curated addition, not a mass-market discount tactic.
Common questions & objections
Why the platform version wins
Because the reminder reads directly from the same offers engine that calculates basket totals, it never tells a shopper they qualify for something the basket then fails to honour at checkout.