All features summary
The full Ingenuity commerce feature set across all five product areas — each row lists what it does and how it's enabled.
Product area
| Feature | What it does | Enablement |
|---|---|---|
| Content & storytelling widgets (40+) | Hero/video banners, editorial layouts, image card sets, CTAs, dividers | Content |
| Shop the Look | Clickable hotspots on a lifestyle image open the featured products | Content |
| Transformation slider | Before/after image comparison — powerful for beauty and wellness | Content |
| Editorial styling controls | Text alignment and alternate editorial layouts | Toggle |
| Carousel & layout controls | Desktop carousels, section-peek item limits | Toggle / Configured |
| High-resolution widget imagery | 2× images for banners and cards — premium visual feel | Toggle |
| Story Stream feed | Social / user-generated content storytelling | Integration(StoryStream) |
Content & storytelling widgets (40+)
Hero/video banners, editorial layouts, image card sets, CTAs, dividers
Shop the Look
Clickable hotspots on a lifestyle image open the featured products
Transformation slider
Before/after image comparison — powerful for beauty and wellness
Editorial styling controls
Text alignment and alternate editorial layouts
Carousel & layout controls
Desktop carousels, section-peek item limits
High-resolution widget imagery
2× images for banners and cards — premium visual feel
Story Stream feed
Social / user-generated content storytelling
| Feature | What it does | Enablement |
|---|---|---|
| Session settings | Shopper switches currency / locale / country | Toggle |
| International overlay | Geo-nudge to the local site; can redirect set countries to off-platform sites | Configured(on by default) |
| Hreflang / alternate links | SEO regional links | Standard |
| Store locator | Map-based store finder | Configured |
| Cookie consent | OneTrust or native banner | Toggle / Integration |
| Ratings & reviews (native) | Reviews, voting, sort order | Toggle |
| Age gating | Date-of-birth verification for restricted products | Toggle |
| Third-party reviews | PowerReviews, Reevoo, Trustpilot | Integration |
| Whole-site password protection | Lock the site pre-launch or for private access | Toggle |
| Brochure / info-only mode | Run an info-only site (no search/commerce elements) | Toggle |
| Trust & social proof | Social icons, partner logos, accreditations, trending hashtags | Content |
| Trustpilot widget | Review carousel above the footer | Integration(Trustpilot) |
| Blog / editorial hub | SEO blog under a custom path | Integration |
Session settings
Shopper switches currency / locale / country
International overlay
Geo-nudge to the local site; can redirect set countries to off-platform sites
Hreflang / alternate links
SEO regional links
Store locator
Map-based store finder
Cookie consent
OneTrust or native banner
Ratings & reviews (native)
Reviews, voting, sort order
Age gating
Date-of-birth verification for restricted products
Third-party reviews
PowerReviews, Reevoo, Trustpilot
Whole-site password protection
Lock the site pre-launch or for private access
Brochure / info-only mode
Run an info-only site (no search/commerce elements)
Trust & social proof
Social icons, partner logos, accreditations, trending hashtags
Trustpilot widget
Review carousel above the footer
Blog / editorial hub
SEO blog under a custom path
Product area
| Feature | What it does | Enablement |
|---|---|---|
| PIM integration | Ingest rich master data (attributes, variants, assets, translations) | Integration(e.g. Akeneo PIM) |
| Central catalogue | Single source for SKUs, variants, bundles, relationships | Standard |
| Automated enrichment | Customs/HS codes, delivery constraints, returns policy, compliance | Standard(rules per brand/market) |
| Content transformation & localisation | Brand / region / language / tax adaptation | Standard(per-market config) |
| Fast product reads | Sub-50ms typical, right-sized payloads | Standard |
| Concession & brand pages | Brand/category filtering; brand landing pages | Configured / Toggle |
PIM integration
Ingest rich master data (attributes, variants, assets, translations)
Central catalogue
Single source for SKUs, variants, bundles, relationships
Automated enrichment
Customs/HS codes, delivery constraints, returns policy, compliance
Content transformation & localisation
Brand / region / language / tax adaptation
Fast product reads
Sub-50ms typical, right-sized payloads
Concession & brand pages
Brand/category filtering; brand landing pages
| Feature | What it does | Enablement |
|---|---|---|
| Instant search / autocomplete | Search-as-you-type with product previews | Standard |
| Faceted browsing & sorting | Vertical/horizontal facets, price sliders; relevance, popularity, price, newest, discount | Standard / Toggle |
| SEO controls | Expandable category copy, H1 placement options | Toggle |
| Price presentation | "From" pricing, price per unit, discount % badges, general product titles | Toggle |
| High-resolution PLP images | 2× product-card imagery | Toggle |
| Frequently bought together | PDP bundle recommendations | Toggle |
| Other customers bought | Recommendations on PDP and basket | Toggle |
| Recently viewed | Recently-viewed carousel | Toggle |
Instant search / autocomplete
Search-as-you-type with product previews
Faceted browsing & sorting
Vertical/horizontal facets, price sliders; relevance, popularity, price, newest, discount
SEO controls
Expandable category copy, H1 placement options
Price presentation
"From" pricing, price per unit, discount % badges, general product titles
High-resolution PLP images
2× product-card imagery
Frequently bought together
PDP bundle recommendations
Other customers bought
Recommendations on PDP and basket
Recently viewed
Recently-viewed carousel
| Feature | What it does | Enablement |
|---|---|---|
| Virtual try-on (AR) | Try makeup/products live via camera | Integration(Revieve) |
| AI shopping assistant | Conversational, multimodal product discovery | Integration— Live — select brands |
| Product personalisation | Custom text/engraving with input whitelisting | Toggle |
| Premium gallery options | Masonry layout, accessible zoom, 2× PDP imagery | Toggle |
| Segment personalisation & recs | Content/recommendations by customer segment | Configured*(confirm scope with PM)* |
Virtual try-on (AR)
Try makeup/products live via camera
AI shopping assistant
Conversational, multimodal product discovery
Live — select brandsProduct personalisation
Custom text/engraving with input whitelisting
Premium gallery options
Masonry layout, accessible zoom, 2× PDP imagery
Segment personalisation & recs
Content/recommendations by customer segment
Product area
| Feature | What it does | Enablement |
|---|---|---|
| Persistent basket | Survives sessions and devices | Standard |
| Quick buy | Add from listings without opening the PDP | Toggle |
| Subscriptions / subscribe & save | Recurring purchases with savings; pre-select option | Toggle |
| Multi-size order | Add several sizes of one product in one action | Toggle |
| Build-your-own-bundle | Category-based bundle builder with limits/thresholds | Content(widget) |
| Gift message & gift wrapping | Message cards; multi-box wrapping | Toggle + Configured (SKUs) |
| Free gift reminder | Prompt to claim a qualifying free gift | Toggle |
| Basket messaging & savings | Promo messages in flyout; total-savings summary | Toggle |
| Variant controls | Button options, image swatches, dual dropdowns, hide out-of-stock | Toggle |
Persistent basket
Survives sessions and devices
Quick buy
Add from listings without opening the PDP
Subscriptions / subscribe & save
Recurring purchases with savings; pre-select option
Multi-size order
Add several sizes of one product in one action
Build-your-own-bundle
Category-based bundle builder with limits/thresholds
Gift message & gift wrapping
Message cards; multi-box wrapping
Free gift reminder
Prompt to claim a qualifying free gift
Basket messaging & savings
Promo messages in flyout; total-savings summary
Variant controls
Button options, image swatches, dual dropdowns, hide out-of-stock
| Feature | What it does | Enablement |
|---|---|---|
| Payment methods | Worldpay, Adyen, PayPal, Klarna, Apple Pay, Google Pay, AfterPay/Clearpay, Alipay+, iDEAL, Bancontact, Multibanco, SEPA, UnionPay and more | Integration(per provider) |
| Buy now pay later messaging | BNPL messaging on the product page | Toggle |
| 3DS / SCA | Strong customer authentication | Standard(per market) |
| Tax & cross-border duty | Real-time tax and import-duty calculation | Standard |
| Fraud screening | Risk checks in the checkout flow | Standard |
| Client Merchant-of-Record | Transact on the brand's own merchant account | Roadmap*(confirm with PM)* |
Payment methods
Worldpay, Adyen, PayPal, Klarna, Apple Pay, Google Pay, AfterPay/Clearpay, Alipay+, iDEAL, Bancontact, Multibanco, SEPA, UnionPay and more
Buy now pay later messaging
BNPL messaging on the product page
3DS / SCA
Strong customer authentication
Tax & cross-border duty
Real-time tax and import-duty calculation
Fraud screening
Risk checks in the checkout flow
Client Merchant-of-Record
Transact on the brand's own merchant account
| Feature | What it does | Enablement |
|---|---|---|
| Promo / discount / referral codes | Validate and apply codes | Standard(offers config) |
| Discount types | Fixed, percentage, tiered (spend/quantity), RRP-based, free-gift, sample | Standard |
| Voucher & promo widgets | On-site voucher display, promoted-product sliders | Content(widgets) |
| Rewards wallet | Spend loyalty points at checkout | Standard(with loyalty enabled) |
| Store credit & reward cards | Balances, history, VIP/professional tiers | Standard |
Promo / discount / referral codes
Validate and apply codes
Discount types
Fixed, percentage, tiered (spend/quantity), RRP-based, free-gift, sample
Voucher & promo widgets
On-site voucher display, promoted-product sliders
Rewards wallet
Spend loyalty points at checkout
Store credit & reward cards
Balances, history, VIP/professional tiers
Product area
| Feature | What it does | Enablement |
|---|---|---|
| Delivery & returns info (PDP) | Policy on the product page | Toggle |
| Basket delivery messaging | Delivery type/price/threshold in basket, add-to-basket modal, flyout | Toggle |
| Next-day delivery countdown | Live cut-off countdown on the PDP | Configured(cut-off time) |
| Dispatch / date countdown | Campaign and launch countdown widgets | Content(widgets) |
| Store locator / click & collect | Map finder + collect option | Configured |
| Carrier / delivery selection | Choose delivery method at checkout | Standard |
| Cross-border shipping | Customs/HS codes + duty handled automatically | Standard |
Delivery & returns info (PDP)
Policy on the product page
Basket delivery messaging
Delivery type/price/threshold in basket, add-to-basket modal, flyout
Next-day delivery countdown
Live cut-off countdown on the PDP
Dispatch / date countdown
Campaign and launch countdown widgets
Store locator / click & collect
Map finder + collect option
Carrier / delivery selection
Choose delivery method at checkout
Cross-border shipping
Customs/HS codes + duty handled automatically
| Feature | What it does | Enablement |
|---|---|---|
| Order lifecycle | Confirm → dispatch → deliver → cancel | Standard |
| Order history / my orders | Customer lookup of past orders | Standard(account) |
| On-site order tracking | Track & trace by order number/postcode | Integration(parcelLab) |
| Returns & cancellations | Self-serve returns; rules set upstream in the product pipeline | Standard(rules per brand) |
| Fraud decisioning | Risk check on order placement | Standard |
Order lifecycle
Confirm → dispatch → deliver → cancel
Order history / my orders
Customer lookup of past orders
On-site order tracking
Track & trace by order number/postcode
Returns & cancellations
Self-serve returns; rules set upstream in the product pipeline
Fraud decisioning
Risk check on order placement
Product area
| Feature | What it does | Enablement |
|---|---|---|
| Core authentication | Register, login, password reset, email verification | Standard |
| Social / single sign-on | Google, Apple, Facebook and more | Integration(per provider) |
| Forced login | Gate the whole site to logged-in users (private/trade sites) | Configured |
| Account & profiles | Profiles, addresses, contact details, preferences | Standard |
| Marketing preferences & consent | Double opt-in, channel preferences, GDPR-aware | Standard |
Core authentication
Register, login, password reset, email verification
Social / single sign-on
Google, Apple, Facebook and more
Forced login
Gate the whole site to logged-in users (private/trade sites)
Account & profiles
Profiles, addresses, contact details, preferences
Marketing preferences & consent
Double opt-in, channel preferences, GDPR-aware
| Feature | What it does | Enablement |
|---|---|---|
| Loyalty programme | Points, tiers and benefits | Toggle |
| Loyalty progress bar & tier display | Points-to-next-tier on PDP; tier widget | Toggle / Content |
| Wishlist | Save products to account | Toggle |
| Referrals | Referral widgets and cross-site referrals | Configured |
Loyalty programme
Points, tiers and benefits
Loyalty progress bar & tier display
Points-to-next-tier on PDP; tier widget
Wishlist
Save products to account
Referrals
Referral widgets and cross-site referrals
| Feature | What it does | Enablement |
|---|---|---|
| Multi-channel campaigns | Email, SMS, push and social | Integration |
| Journeys & segmentation | Automated journeys, A/B testing, scheduling | Integration |
| Email & SMS sign-up | Newsletter and SMS marketing capture | Content / Toggle |
| Waitlist / back-in-stock | Capture demand on out-of-stock and pre-launch products | Content(widget) |
Multi-channel campaigns
Email, SMS, push and social
Journeys & segmentation
Automated journeys, A/B testing, scheduling
Email & SMS sign-up
Newsletter and SMS marketing capture
Waitlist / back-in-stock
Capture demand on out-of-stock and pre-launch products